Media & Information

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About Lifestyle Parenting
Lifestyle parenting represents a range of the newest concept maternity and parenting products sourced from around the globe. Lifestyle Parenting Distribution Group was founded by mother of two Tracey Lucock when she launched her nursingwear label Fresh Mums when she found a complete lack of stylish and practical nursing and maternity wear in Australia. 

Throughout her parenting journey Tracey has and continues to road test innovative concept parenting products that solve parenting problems. Lifestyle Parenting has a team passionate about sourcing and delivering these great products to customers worldwide. 

Tracey has a personal passion for helping other mumtrepreneurs to achieve their business goals by offering a business incubator service to mentor women from product idea to product on shelves. Lifestyle Parenting is all about solving daily parenting challenges so that families have more fun! Lifestyle Parenting is a trading division of Fresh Ideas (Australia) Pty Ltd that has been operating in the maternity and nursery channel in Australia since 2004.
Artwork / Image Library

Lifestyle Parenting offers a comprehensive artwork / image library for open use to retailers and media requiring high resolution artwork for various applications. 
The artwork / image library is available to retailers and media via a special login - contact us for more information
Previous Media Exposure
Lifestyle Parenting products have been featured on countless television programs including A Current Affair, Extra, The Today Show, Seven Sunrise, Mornings with Kerri-Anne, The Catch-up, Nine National News, Seven News and many more.
Our products are frequently featured by editors within parenting print publications.
Media Contacts
Please contact us to obtain the most relevant media contact depending on the products you wish to feature.